Operations management Essay Example | Topics and Well Written Essays - 250 words - 1

Operations management - Essay Example Nike is growing larger, and it is harder for competing corporations to keep up with the trend (Hill & Jones, 2011). This paper will examine the differentiation strategy, and how well it is working for the corporation. Distinctive marketing strategies are part of the corporation as they intensify their distribution in different regions. By sponsoring some of the world’s famous athletes with their merchandise, they are capitalizing on the available market. Scientific research in kinematics has pushed normal athletic wear to the limit. This is through finding out how to increase speed and agility among its users. All this is in the name of attracting more consumers, at the same time, retaining the loyal group. The different products offered work to ensure that more individuals are willing to spend their money on Nike products. This falls under product differentiation, which cannot be rivaled by any other group (Hill & Jones, 2011). In conclusion, the distinctive marketing and advertising techniques the corporation incorporates guarantees their stay at the top of the business market. The different approach to their products fosters a relationship between the corporation and its consumers. Individuals will always want more of the corporation’s products because they always have something new (Hill & Jones, 2011). As the business environment changes, it is wise for many organizations to also change. This is lest they get left behind and fail to catch up in this fast-paced, competitive business

Analysis of Piracy and Plagiarism Case Study Example | Topics and Well Written Essays - 750 words

Analysis of Piracy and Plagiarism - Case Study Example However, one may point out that the need to create pirated movies has been influenced by the high prices or original versions of similar content. This counter-argument may not justify the practice. The price of movie production has increased significantly. For this reason, the consumer should appreciate the art of movie production. From a financial perspective, the cost incurred in the production process can only be compensated if consumers purchase the product at an appropriate price. The desired profit ratio cannot be acquired through the sale of pirated movies. Karaganis is the assumption that the price of pirated movies is almost 60% less of the price of the original DVDs. The rise of pirated movies has influenced the growth of television networks that offer alternative modes of consumer access to movies. For instance, the growth of television networks such as Netflix has been influenced by the need to create cheaper ways that consumers may access movies legally. However, the gro wth of such networks has been cited as a negative impact on the sale of original DVDs. Regardless, the trend is embraced hugely as it increases the level of exposure of movies. Strauss asserts that television networks offer a legal alternative that may substitute piracy to a consumer population seeking cheaper options. Another significant effect of piracy is the increased release of counterfeit movies with low quality. This dents the reputation of movie makers. However, if a consumer acquires a counterfeit movie they may not create a negative perception of the movie maker since they may understand the circumstances of which the movie was accessed. But, production of counterfeit movies of low quality does allow the consumer to capture the real creativity and effort of the movies made.